The 5 Things Every Small Business Website Needs To Be Effective!

It’s easy to get overwhelmed by what should be on your website.  Should you post every seminar you give?  Or maybe testimonials? We hope this blog post helps to narrow your focus on the key elements to make your site effective.

There are several key elements that should be present in any website, whether it is a small personal blog or a large corporate site. These elements help to make the site easy to use, visually appealing, and effective at achieving its goals.

1. Navigation: Users must be able to easily navigate the site with the use of a clear and simple navigation system.  This can feature a search bar, a footer menu with more links, a top menu bar with links to the site’s main pages, and more.
2. Content: The content of the site should be well-written, informative, and relevant to the audience. It should be organized in a logical and easy-to-read manner, with headings, subheadings, and bullet points to help break up the text and make it easier to scan.
3. Visual design: A visually appealing design can help to engage visitors and keep them on the site longer. This includes using a color scheme that is consistent and easy on the eyes, as well as choosing appropriate fonts and layout elements to create a cohesive and professional look.
4. Calls to action: A call to action (CTA) is a button or link that prompts the user to take a specific action, such as filling out a form or making a purchase. These elements should be placed prominently on the site and should be clear and easy to understand.
5. Responsive design: With the increasing use of mobile devices, it is important for a website to be responsive, meaning that it adjusts its layout and functionality to fit the screen size and resolution of the device it is being viewed on. This ensures that the site is accessible and easy to use on any device.

By including these key elements, you can create a website that is effective, user-friendly, and visually appealing.